Selena Gomez is showing up for Latinas once again. This time at The Hollywood Reporter’s Women in Entertainment Gala on December 4. During an emotional speech, the Rare Beauty founder sent a powerful message after receiving the Equity Entertainment award.

During the emotional speech, Gomez amplified Latina voices and their impact, particularly the power of representation.

Selena Gomez’s advocacy and impactful platform was lauded during the awards ceremony

The Equity in Entertainment Award started in 2016 to celebrate individuals who uplift underrepresented populations through their careers. Introduced by her Only Murders in the Building co-star Molly Shannon, Gomez took the stage to praise the Wizards of Waverly Place actress’ commitment to mental health, UNICEF, lupus, and her Rare Impact Foundation.

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“Her advocacy work has transcended the entertainment world, as she uses her voice to speak out for those who need it most,” Shannon said during her speech at the event. “She is a role model, not just because of her immense talent and success, but because of the way she uses her influence to empower others. She challenges the status quo and creates a more inclusive, compassionate world for all.”

Then, Gomez took the stage to receive the award, stating she felt “truly humbled” by the recognition.

“Equity and representation means ensuring that women, regardless of their background, have equal opportunities to share their stories and showcase their talents,” she started. “It’s about moving from tokenism to true inclusion, creating spaces where women of all races, sexual orientations and abilities are [welcome].”

Gomez recalled the moment she realized the importance of on-screen representation

During her speech, Gomez remembered how much her role in Wizards of Waverly Place impacted Latinas watching her. Once, while filming the Disney Channel show, the mother of a young Latina told her she felt grateful her daughter had someone who looked like her to look up to.

“I really wasn’t thinking about the importance of representation or the gravity of what those words meant,” Gomez said. “But I knew that I was very grateful. And I wanted to do my best to live up to that, whatever form it looked like.”

Adding, “We are now seeing more authentic, powerful stories about who we are, where we come from and what we’re capable of accomplishing. I am sure we all can agree that while we’re getting there, we’re not all the way done.”

Emilia Pérez is another example of Gomez amplifying Hispanic stories

Aside from her advocacy work, Gomez recently received ample praise for her work in the Oscar-buzzed film Emilia Pérez. The film co-stars Zoe Saldaña, Karla Sofía Gascón, and Adriana Paz. While reflecting on her role, she shared that kind of work, ensuring “our voices are not only heard but represented truthfully.”

She also added why her focus on activism has strengthened over the years.

“When we give people the platform to tell their stories, we not only deepen our understanding for one another, we open doors of what’s possible,” she said. “That’s why I’ve been so committed to my advocacy. From mental health, Lupus awareness or encouraging young people to embrace the strength that comes from being vulnerable and sharing your story.”