It’s official: Bad Bunny will be the first Latino artist to headline the Super Bowl LX Halftime Show. The halftime show will take place at Levi’s Stadium in Santa Clara, CA, on February 8, 2026.

But this isn’t just a moment for Bad Bunny’s iconic career — it’s a cultural moment for Latinos around the globe. “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown…” Bad Bunny said in a press statement. “This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

Curiously, Bad Bunny manifested this in a song that was released back in 2020. In his song “<3,” he sang: “Abuela, bendición, hoy cumplí otro goal, je / Me fue cabrón, no sé si me viste en el Super Bowl [Grandma, bless me, today I accomplished another goal, heh / It went great, I don’t know if you saw me in the Super Bowl],” manifesting his huge accomplishment. “<3” is part of his album, YHLQMDLG. Who would’ve thought that six years later, Bad Bunny would be accomplishing his goal?

Although there have been disagreements since Bad Bunny recently said he wasn’t going to perform in the U.S. due to ICE, this performance is strategic in the sense that it gives him power to perform in Spanish in front of one of the biggest American events. Moreover, it’s another demonstration of the economic power that Latinos hold. In February, it was reported that Hispanic consumers hold $3.6 trillion in purchasing power, making them a huge force in the sport. Now, imagine with Bad Bunny’s viewership? 

Overall, there’s no doubt that Bad Bunny is continuing to break records and open pathways for Latino artists and businesses that will come after him. This is just the start. 

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A post shared by Benito Antonio (@badbunnypr)

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Photo Credit: Apple Music