Summer movies are well underway! One of our favorite films this season? Splash City, featuring Latin minds like the multi-hyphenate producer Arie Rose, director Alex Ferrufino, and writer/producer David Mansanalez. And because of its success, we had to make Arie Rose our Muze of the Month.

If you haven’t heard of the new crime drama, Splash City is the story of two brothers, Juju and Slim, whose lives diverge as they struggle to survive the streets. Per the press release: “As their choices pull them in opposite directions, the film explores family, loyalty, ambition, and the decisions that can change the course of a lifetime.”

While the film’s plot sounds intriguing, what’s also attention-grabbing is the creative Latina behind it. We’re talking about Arie Rose, who brings decades of her film and television experience on board as the producer behind this new picture. 

To pick her brain, Modern Muze talked to Arie Rose about the film’s key message, the power of Latin leadership, and how she manages juggling multiple projects. We also asked her about her favorite beauty favorites, fashion staples, and more intimate questions that can give us insight into her everyday life. 

Check out the full interview below.

 

What’s the key message you’d like the audience to get from Splash City?

I hope audiences leave Splash City reminded that our choices matter. Every decision we make, and every person we allow into our lives, influences the direction of our future. The film explores how the people we surround ourselves with can either push us toward our purpose or pull us away from it. It is a story about consequences, redemption, and the power of making better choices, which is something everyone can relate to.

 

The team for Splash City is diverse. Tell us why this is important.

One of the things that makes this project so special is that our writer, producer, and director are all Hispanic. As a Mexican female producer, that means a great deal to me. While Splash City is not a Latino story, it is a film led by Hispanic creatives, and that representation matters.

For years, many of us dreamed of seeing more Latinos in leadership positions behind the camera. Being part of a team that is helping make that happen is something I am incredibly proud of. Diverse voices bring different perspectives, and those perspectives make storytelling stronger.

 

Splash City brings personal experiences to the big screen. What Latino stories would you like to help bring to life?

I would love to help bring more authentic and layered Latino stories to the screen. Stories that showcase the depth of our community beyond stereotypes. I want audiences to see Latinos as entrepreneurs, leaders, creatives, families, and everyday people navigating life with resilience, humor, and heart.

Personally, Splash City will always hold a special place in my heart because it was filmed in the Bay Area, where I was born and raised. Returning home to produce my very first feature film in the same city I left years ago to pursue my dream of becoming a Hollywood producer was one of the most meaningful moments of my career. It reminded me that sometimes the place where your dream begins is also the place where you get to celebrate how far you have come.

 

You have years of experience in television, radio, live entertainment, publishing, and entrepreneurship. What advice would you give to Latinas looking to start in this line of work?

Do not wait for permission to chase your dream.

Every chapter of my career, from television and radio to entrepreneurship and now film production, prepared me for this moment. None of it was wasted.

Stay curious. Keep learning. Build genuine relationships. Show up with excellence, even when no one is watching. Opportunities may not come when you expect them, but if you stay consistent and continue growing, you will be ready when they do.

 

How do you personally manage so many roles and projects?

I am intentional about how I spend my time and what I say yes to. Every opportunity has to align with my purpose and the life I am building. I also believe in surrounding myself with incredible people and trusting them to do what they do best.

Most importantly, I stay grounded in my faith. That perspective helps me navigate the busy seasons while remembering why I started in the first place.

 

What are you working on next?

I am excited to continue producing films while expanding my work as a speaker, author, and entrepreneur. My goal is to create projects that inspire people, elevate underrepresented voices, and leave audiences feeling hopeful. This is only the beginning, and I am excited for everything that lies ahead.

 

Anything else you’d like to add about the impact of Splash City?

For me, Splash City represents so much more than my first feature film as a producer. It represents the fulfillment of a dream I carried for years.

To return to the Bay Area, the place where I was born and raised, and produce my first feature film there after leaving to pursue a career in Hollywood, was a full-circle moment I will never forget.

I hope this film reminds people that dreams do not have expiration dates. If you are willing to keep learning, keep growing, and keep believing in yourself, life has a beautiful way of bringing you exactly where you are meant to be.

 

Muze of the Month’s Rapid Fire Questions with Arie Rose

 

“Being my own Muze means…” [It] means more than what you see on the outside. It’s about how you take care of your mindset, your discipline, your daily habits, your vibrational field. [It’s] how you make people feel when you walk into a room.

Beauty favorites? DIOR Foundation, a really nice mascara that lengthens my eyelashes naturally, and NARS’ Powder Blush – Orgasm.

One career lesson she wishes she’d learned sooner. To not get stuck in survival mode and to trust God in every single aspect of your life.

One current obsession: The Bible (must read daily). Currently reading: Yesteryear by Caro Claire Burke.