2025 left us with many Latina wins in pop culture. Part of this was discovering rising Latina artists who left their mark throughout the year. 

We know that our Latine pop stars include artists like Karol G, Becky G, and Kali Uchis. We also adore other incredible A-list talent like Young Miko, Selena Gomez, and Belinda. But who’s next in the mainstream? This year, we were treated to Sasha Keable’s NPR Tiny Desk, which went viral for her seamlessly speak English and Spanish. We also witnessed Mexican singer-songwriter Paloma Murphy win the Latin Grammy for Best New Artist. These epic moments reminded us that there’s so much more talent brewing behind the scenes, getting ready to take the spotlight next year.  

Who are we particularly excited about this year and next? From the Colombian-British artist Keable to Mexican reggaetonera Cachirula, here are five Latina artists who took over 2025 and who we’re excited to keep seeing flourish.

Sasha Keable

Keable, known for her trip-hop and R&B music, is finally getting the recognition she deserves. Her incredible vocals put her on many of our radars this year. During her viral NPR Tiny Desk, she sang songs like “FEEL SOMETHING,” “Tai Chi,” and “act right.” Before singing her song “can’t stop,” she talked to the audience in Spanish, letting her audience know she is Colombian—a huge win for Latina representation. She also sang songs like “Take Your Time,” “move it along,” “Hold Up,” and “WHY,” during the aforementioned presentation.