Latina-Owned Beauty Products To Support This Hispanic Heritage Month
For those who are interested in beauty and makeup products, we’ve got news for you. Modern Muze has compiled a list of five of our favorite Latina-owned selections to support this Hispanic Heritage Month.
Listen: sometimes it’s not possible to shop everything Latina, we get it. But when it’s available, why not support your community by giving back to Latina entrepreneurs? Long gone are the days when we had to buy only a product that catered to the general masses. It’s time to look into products that are catered to our community, by our community. Luckily for us, it turns out that there are plenty of Latina-owned beauty and makeup products in the market.
From stunning eyeshadows to long eyelashes, here are five Latina-owned shops to support this Hispanic Heritage Month – and beyond.
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Eyeshadows by Luna Magic
Co-founded by Dominican sisters Mabel and Shaira Frías, Luna Magic delivers gorgeous eyeshadow palettes. Check out the “Nude/Desnuda Shadow Palette,” for example. “The Nude/Desnuda Shadow Palette” includes 9 ultra-blendable nude, smoky, and shimmer shades designed to flatter every skin tone. Its buttery-soft formula delivers smooth application and long-lasting pigment for everyday glam or night-out looks,” the website describes.
Nail Polish by Bettina Cosmetics
Co-founded by Puerto Rican couple Julia and Victor Mercado, Bettina Cosmetics is known for its nail polish. Can’t decide which to buy? Check out their “Out of the Blue” bundle.
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Highlighter by Reina Rebelde
Founded by Mexican businesswoman Regina Merson, Reina Rebelde sells makeup for the eyes, lips, and face. One of our favorite products is the “Sueño” highlighter. It’s described as: “multi-purpose radiance stick” that has a “weightless highlighter formula.”
Mascara, Eyeliner & Brow Definer by Bésame Cosmetics
Owned by Latina entrepreneur Gabriela Hernandez, Bésame Cosmetics sells lipsticks, powders, creams, and more. A standout product is their “1930 Cake Mascara, Eyeliner & Brow Definer” that sounds like a game-changer. “Our 3-in-1 water-activated cake will redefine your expectation of Mascara, Eye Liner and Brow Fill! Darken and define lashes with a formula featuring only 7 clean ingredients. Made locally and designed for sensitive eyes,” the website describes.
Lashes by Araceli Beauty
Owned by Mexican entrepreneur and makeup artist Araceli Ledesma, Araceli Beauty sells eyeliners, mascaras, and lashes. One of her lashes includes the “Reynosa Lashes.” “Reynosa Lashes bring full-volume drama with a wispy, eye-catching finish. Made with a soft cotton band for all-day comfort and designed to be reusable for multiple wears. Perfect for when you want your lashes to make the statement,” the website describes.
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