From Roots to Radiance: 7 Afro-Latina Brands are Transforming the Beauty and Wellness Industry
Black History Month is the perfect time to celebrate the incredible contributions of Afro-Latina entrepreneurs.
This month, we’re shining a spotlight on the amazing Afro-Latina founders who are making waves in the beauty and wellness world. Get ready to discover some must-have products and support these inspiring muzas.
1. Pink Root
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Mariel Mejia, a brilliant Dominican-American from New York, turned her hair struggles into a powerhouse brand. Pink Root Products is all about deep nourishment and repair for textured hair. Forget surface-level fixes; Mariel’s skincare-grade formulas, packed with goodies like silk amino acids and baobab protein, are designed to bring your curls, coils, and waves back to life. It’s like a spa day for your hair.
2. Luna Magic
Get ready to sparkle! Dominican-American sisters Mabel and Shaira FrÃas brought the vibrant spirit of their Caribbean roots to life with Luna Magic Beauty. Their highly pigmented eyeshadow palettes and stunning faux mink lashes are a must-try for anyone who loves a pop of color. Plus, you can find their fabulous products at Walmart, making it easy to add a little Luna Magic to your life.
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3. Reina Skincare
“Reina” means “queen,” and that’s exactly how Adriana Robinson wants you to feel. Her brand, Reina Skincare is a luxury brand that uses natural ingredients to create products that are both effective and indulgent. After her own battle with acne, Adriana crafted these royal-worthy formulas. You can feel the tropical vibes and hear the rhythm of Celia Cruz in every product.
La Boticá: Scents of South America
4. La Boticá
Dawn Marie West is taking households everywhere through a sensory experience with La Boticá. This fragrance brand uses indigenous ingredients to create unique and captivating scents inspired by Afro-Dominican roots. From candles, accessories, perfumes, and fragrances, each item helps you experience Latinidad on another level.
5. Hello Updo
If you’ve ever snapped a hair tie trying to wrangle your textured hair, you’ll love Hello Updo. Founder Magdaline Hurtado, inspired by a trip to the Dominican Republic, created the brand to solve this issue while giving your hair some love. Made from 100% pure mulberry silk, they’re gentle, strong, and come in sizes for all hair types.
6.Agua Bonita
Erin PonTell and Kayla Castañeda are turning “ugly” produce into something beautiful and delicious with Agua Bonita. These modern aguas frescas are made with 100% real fruit and no added sugars. It’s a refreshing and healthy twist on a classic favorite. Supporting these ladies is supporting a better planet, and a healthier you.
7. Skinergy
Priscilla Jiminian, a Dominican founder, created Skinergy to tackle hyperpigmentation and hydration. Her online shop is packed with products made with integrity and passion. Priscilla believes that energized skin leads to an energized life, and her products deliver just that.
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