This is just in: AORA México is leaving its mark in the cosmetics industry. The Mexico City-born viral luxury color cosmetics brand just made history as the first fully plastic-free beauty brand to land a partnership with Sephora. 

“This is the moment we built AORA for,” Nour Tayara, co-founder of AORA, said in a press statement. “Sephora sets the standard in beauty, and when it embraces a new idea, the industry pays attention. This launch proves that plastic-free luxury is no longer a niche concept. It belongs at the center of the beauty industry, and we’re proud to show that a brand born in Mexico can help define what’s next.”

For those who are unfamiliar with the brand, AORA was founded in 2022 by Nour Tayara and Rodrigo Peñafiel. Since then, they’ve gone viral for products like their Acaríciame Más Spicy Lip Serum, which features the brand’s signature spicy sensation, led by five native Mexican chiles, and clean ingredients, as well as their Inícia Illuminating Primer and Mírame Palette, which have also changed the beauty game in their own way. And if that’s not enough to catch your attention, AORA was actually Bad Bunny’s Super Bowl Halftime Show’s official makeup partner. Amazing, right?

Our favorites? 

Acaríciame Más Volumizing Solid Lip Serum 

This lip serum is described as: “Hot like México. Spicy formula, shocking volume—safely stimulating, 5-chile infused formula plumps and volumizes lips. Locked-in hydration and a juicy, non-sticky, gloss-like shine.”

Inícia Illuminating Primer

This primer is described as: “12HR Illuminating Primer guarantees your glow for the day ahead– instantly smoothes, hydrates, and brightens skin’s appearance while defending from dulling effects of urban pollution.  Ideal for use as a primer, a glow-booster mixed with moisturizer or foundation, and even as a spot highlighter or body illuminator.”

Mírame Eyeshadow Palette

This palette is described as: “Nine shades from Mexico. From silky mattes to metallics, MÍRAME delivers rich, blendable color in just one swipe. Inspired by Mexico’s opulence — designed without plastic.”

What is your favorite from AORA?