Why Skincare Is More Than Skin Deep

Skincare is deeper than beauty—it’s a ritual, a reclaiming, a reminder that we are worthy of care. For many Latinas, taking the time to cleanse, moisturize, and glow up isn’t vanity—it’s legacy work.

Dominican esthetician, Deisy Suarez-Giles, founder of DESUAR Spa in Los Angeles, says that for her clients, skincare often becomes a way to reconnect with their bodies and take control of their narratives.

“True beauty is not merely found in the products we apply, but in the deep connection we cultivate with each client. Every treatment is a heartfelt exchange, where we take the time to listen, understand, and nurture not just the skin, but the soul. Each gentle touch is an act of love, a reminder that beauty is a journey we embark on together. In this sacred space, we create a haven where individuals feel seen and valued, allowing their inner light to shine through. Skincare becomes a celebration of self-care, a ritual that empowers and uplifts, transforming the act of beautifying into an expression of love and artistry.”

Healing Through Ritual and Representation

This is especially powerful in a culture where caretaking roles often dominate our daily lives. We pour into everyone else—our kids, parents, partners, communities. But skincare gives us a rare moment to pour into ourselves.

Latina estheticians across the country are redefining what beauty means through the lens of cultura and consciousness. From abuelita’s aloe vera to ancestral oils like maracujá and jojoba, many skincare regimens are being elevated with both ancestral wisdom and modern science.

“It’s not about perfection,” says Deisy. “It’s about ritual. About the moment you remind yourself: I matter. I am allowed to take up space. I am worthy of softness.”

Skincare as a Daily Declaration

Whether it’s a three-step or ten-step routine, your skincare can become a mirror of your self-worth. Try doing it in silence, with a candle, or while playing music from your childhood. Make it a celebration.

Your Story, Your Skin

Our founder, Zulay Henao, shares her own perspective: “Skincare feels like soul care. Taking care of my skin in silence and with intention is grounding—it allows beautiful thoughts to emerge, including all the self-love rituals. I personally use this time to practice looking myself in the eyes and saying, ‘I love you, Zulay.’ I learned this from the amazing Louise Hay, and it’s transformed my relationship with myself.”

Because caring for your skin is also caring for your story. And every Muze deserves to be cared for—deeply, daily, and without guilt.”