This Valentine’s Day, Puerto Rico offers travelers more than just a getaway. La Isla del Encanto is extending an open invitation to fall in love with its vibrant culture, breathtaking landscapes, and warm-hearted people.

Discover Puerto Rico has launched its latest initiative, “Love Letter from Puerto Rico.” Featuring Puerto Rican actor and producer Amaury Nolasco, the campaign is a heartfelt extension of the Live Boricua movement. It’s inspiring visitors to explore Puerto Rico not just as a destination, but as a living, breathing community to be respected and cherished.

Pack up your bags, get your dancing shoes ready, and get ready to delight your senses.

A Love Letter to Puerto Rico and Everything it Offers

At the heart of the campaign is a moving video where Nolasco pens a love letter to his beloved homeland. Through his words and stunning visuals, viewers can experience Puerto Rico’s cultural richness and scenic beauty while fostering deeper connections and promoting responsible travel.

“This project is deeply personal to me, and I am grateful for the opportunity to showcase our Island as a living, breathing community and environment that deserves to be experienced with genuine respect and love,” said Nolasco. “I hope travelers will see Puerto Rico through the eyes of someone who calls it home, understanding that every visit is an opportunity to connect, preserve, and celebrate our rich heritage.”

Beyond its pristine beaches and historic sites, Puerto Rico is a vibrant hub of music, art, and cuisine. Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, emphasizes the deeper message behind the initiative. “Love Letter from Puerto Rico invites travelers to see the Island as more than a destination: it is a captivating community with a rich cultural heritage unlike any other.”

Visitors are encouraged to engage with the Island meaningfully. They can support local businesses, savor farm-to-table cuisine, dance to the rhythms of bomba and plena, or explore hidden gems off the beaten path. The initiative is a reminder that mindful and responsible. Travel enriches the visitor experience but also helps sustain Puerto Rico’s unique cultural and natural treasures.

Plan Your Romantic Escape While you “Return the Love”

The “Love Letter from Puerto Rico” campaign builds upon “Return the Love.” That 2022 initiative is designed to educate travelers on how to experience Puerto Rico responsibly. This latest effort takes it a step further, reinforcing that travel is a two-way exchange. Visitors can enjoy the Island’s wonders while giving back to the local communities that make Puerto Rico so special.

With spring break just around the corner, the campaign reminds travelers to embrace the Island’s spirit with care. A second phase of the project will integrate local organizations. This ensures that the message of respect and mindful tourism continues to resonate within the tourism industry.

Puerto Rico is ready to welcome visitors looking for an unforgettable Valentine’s Day experience. Whether you’re strolling through the colorful streets of Old San Juan, soaking in the golden sunsets of Rincón, or dancing the night away in Santurce, the Island offers countless opportunities to celebrate love in all its forms.