You don’t have to wait until you’re an adult to start caring for hair—and it doesn’t have to be complicated. That’s what REIN’s celebrity hairstylist and founder, Stephanie Pohl, wants us to know about her clean curl care line built for every curly-haired child.

Oftentimes, we tend to care for our own hair or our children’s hair when we realize there’s something wrong. But Pohl is here to tell us why we should start caring for hair ASAP. There is no age limit or complications when it comes to figuring out a hair routine. “Caring for curls doesn’t have to be complicated,” Pohl told Modern Muze. “Once you understand your child’s hair and what it needs, the routine can be simple. That’s the heart of REIGN.”

To get a better insight into the magic behind REIGN, Modern Muze talked to Pohl about the inspiration behind the brand, tips and tricks, and the different approach she takes with her products.

Your daughter inspired REIGN. What moment sparked the idea? 

So REIGN was created during the film and television writers’ strike. I was a hair stylist working in the entertainment industry for years, and since COVID, I knew I really wanted to get out. I thought at the time that I was just over doing hair, but what I realized was I just didn’t want to do hair for film and television anymore. So when I was home and not working I really was asking for guidance as to what my next steps should be. I wanted to do something that would have a larger impact. 

One afternoon, it just popped into my head during a meditation. I had been asked before, when I was working with different celebrity clients, about doing various lines, but it never really struck me as something to do because I felt it had all been done before. Then one day I honestly couldn’t even say how, but I realized that there just wasn’t a clean product line for curly-haired children that served every type of curl texture. 

On top of that, I feel like so many moms, especially ones who have different textures from their children, get overwhelmed with how many options and choices there are. That really became the inspiration for REIGN. I wanted moms to have a one-stop shop where all of their needs could be met to care for their little one’s hair. I wanted to create a space that speaks to representation and worthiness and let children and moms know that curly hair isn’t something to be tamed and controlled but something to be loved and celebrated. It doesn’t need to be complicated. Moms just need to understand their child’s hair, and with that knowledge, the routine can be easy.

Tell us more about your educational platform to help parents with curly-haired kids.

We’re in the early stages of building REIGN’s educational platform. My vision is to create a place where moms can learn how to care for their child’s curls while making hair time a space for connection, encouragement, and love.

Practical education is one part of it, but it’s also about understanding their child’s texture, choosing products, and learning fun ways to style their hair. But I also want to help moms nurture how their children feel about themselves. I want children to know they are born worthy and that their hair is a beautiful gift, a crown to be celebrated.

I plan to bring in artists I’ve worked with over the years to create videos that offer both styling guidance and those uplifting messages. For a mom caring for curls for the first time, I want REIGN to bring everything together: the products, the knowledge, and inspiration for how to pour love and confidence into her little one as she does their hair.

For parents who don’t know how to start, tell us how to use your products, how often, etc.

REIGN’s three initial products are Shampoo Dreams, Conditioning Clouds, and the Magical Leave-In Cream. Together, they make up the Full Crown Set, a simple routine to cleanse, condition, and care for your child’s curls.

How often you wash depends on your child’s hair. Finer curls or soft waves may need washing a couple of times a week, while thicker, curlier textures may only need it once a week. With tighter curls, the scalp’s natural oils have a harder time traveling down the hair shaft, so the hair tends to be drier.

Start with Shampoo Dreams. If the hair still feels like it has residue after the first shampoo, shampoo again. Then apply Conditioning Clouds and gently comb it through, making sure it reaches all the way from roots to ends. I usually put my daughter’s hair up and let the conditioner sit while she washes her body. For little ones in the bath, this can be a great time to let them play while the conditioner works.

Rinse, then apply the Magical Leave In Cream while the hair is still wet. Work it through with your fingers, or gently comb it through if needed. Wrap the hair in a plop towel or a soft cotton T shirt for about 10 to 20 minutes. This helps absorb excess moisture while keeping the curls grouped together for beautiful definition.

The next day, you can refresh with a spray bottle of water and add a little more leave in cream if needed. To help preserve loose curls overnight, gently gather the hair into a loose ponytail on top of the head, often called a pineapple, and cover with a bonnet.

The goal is to get to know your child’s hair and build a routine that feels easy for both of you.