Modern Muze Spotlight: Meet Wellness Entrepreneur & Actress Nathalia Castellon
Women are limitless. A prime example: Latina mother, entrepreneur, actress, content creator, and community builder Nathalia Castellon, who does it all.
For those who may not know her, Castellon is a 34-year-old powerhouse who is involved with not one, but two projects in Los Angeles. She co-founded Wellness Mom Club, where she helps put Latina moms first, and also runs Project Paper Bag, a nonprofit initiative focused on giving back to our unhoused community in Skid Row. Besides working on both passion projects, she also acts, creates content, and is a loving mother on top of it all.
“I just want Latina women to know that we are capable of so much. We don’t have to choose one version of ourselves. We can be mothers, entrepreneurs, creatives, leaders, nurturers, and visionaries all at once,” Castello told Modern Muze. “If my journey can inspire even one woman to believe in herself a little more or finally start the thing she’s been dreaming about, then that means everything to me.”
To get a better insight into how she does it all, Modern Muze talked to Castellon about her Latina roots, her projects, and the advice she gives to young entrepreneurs.
Can you tell us a little about yourself? Age, birthplace, and where you currently reside.
My name is Nathalia Castellon. I’m 34 years old, born and raised in Los Angeles, California, and currently living in LA with my son. I’m a mother, entrepreneur, actress, content creator, community builder, and co-founder of Wellness Mom Club. I also run Project Paper Bag, a nonprofit initiative focused on giving back to our unhoused community in Skid Row.
At the core of everything I do is people. My biggest passion in life is creating spaces where people feel seen, supported, inspired, and connected. I think acting has actually played a huge role in shaping who I am creatively and emotionally. As an actress, I’ve always loved stepping into different characters and perspectives, and I think that ability to adapt, connect, and tell stories has helped prepare me to wear the many hats that I do today. Whether it’s building community events, creating content, leading nonprofits, or navigating motherhood, everything I do is rooted in human connection and storytelling.
Where are your parents from?
My mom is Mexican from Guadalajara and my dad is from El Salvador. I spent a lot of my toddler years in El Salvador with my grandparents before coming back to Los Angeles, so I grew up deeply connected to both cultures. Family, community, resilience, and generosity were always a huge part of my upbringing.
How do your Latina roots influence Project Paper Bag & Wellness Mom Club?
Being Latina is at the center of everything I do. I grew up watching people give even when they didn’t have much themselves. In Latino households, there’s this understanding that you feed people, you show up for people, you make room for people. Community isn’t a trend for us, it’s just how we were raised.
Project Paper Bag was built from that mindset. It started because I wanted people on Skid Row to feel humanized, cared for, and acknowledged. Wellness Mom Club comes from a similar place, just in a different form. Latina women are often taught to pour into everyone else first, and I wanted to create a space where moms could reconnect with themselves, rest, move their bodies, build friendships, and feel supported without guilt.
Can you tell us more about your two projects & how they align with your values?
Project Paper Bag is a nonprofit that creates care packages and meals for unhoused communities in Los Angeles. We gather volunteers, families, and community members to make sandwiches, pack essentials, and physically go out to distribute them. It’s rooted in compassion, dignity, and community action.
Wellness Mom Club is a wellness and lifestyle community for mothers. We host events centered around movement, healing, beauty, fitness, connection, and motherhood. It’s become a safe space for women to rediscover themselves outside of just being “mom.”
Even though the projects are different, they align perfectly with my values because both are about creating community and making people feel cared for. One serves through direct outreach, the other through emotional and mental wellness, but both are rooted in love and human connection.
What was the moment you knew you needed to dive into intersecting motherhood, wellness, and lifestyle?
Motherhood changed me completely. I think after becoming a mom, I realized how easy it is for women to lose themselves while constantly giving to everyone around them. I also realized how important community is during motherhood. A lot of women silently struggle with loneliness, burnout, identity shifts, and mental health.
At the same time, wellness can sometimes feel exclusive or unattainable, especially for women of color or mothers. I wanted to create spaces and conversations that felt real, welcoming, and inspiring. Not perfect. Just honest.
What makes your approach different from others?
I think what makes my approach different is that I’m not trying to fit into one box. I’m a mother, but I’m also ambitious. I care about wellness, but I also care about community outreach and real-life struggles. I can host a beautiful wellness event one day and be on Skid Row handing out sandwiches the next.
I want women, especially Latina women, to know that we do not have to limit ourselves to one identity. We can be nurturing and powerful. Soft and driven. Creative and business-minded. I’m not interested in perfection—I’m interested in authenticity and impact.
What challenges as a Latina entrepreneur have you faced?
One of the biggest challenges has been learning to take up space confidently. I think many Latina women are taught to work hard quietly, but entrepreneurship often requires visibility, confidence, and believing your ideas deserve to exist.
There’s also pressure to constantly prove yourself in rooms where people may underestimate you. Balancing motherhood, business, and personal growth at the same time can be overwhelming, too. But I’ve learned that resilience is part of our culture. Latina women are incredibly resourceful, hardworking, and adaptable.
What advice do you have for other entrepreneurs as a Latina in the wellness industry?
Don’t wait until everything is perfect to start. Start with what you have and let your story be enough. The wellness industry needs more real representation, more culture, and more authenticity.
I would also tell Latina women that softness is not weakness. Rest is important. Community is important. Asking for help is important. And most importantly, don’t shrink yourself to make other people comfortable. There is space for us here.
How do you keep up with your life, co-founding projects & being a mother on top of it all?
Honestly, some days are easier than others. I don’t think balance always looks perfect. I’ve learned to give myself grace and understand that different seasons require different versions of me.
My son is my biggest motivation. I want him to grow up seeing a mother who loves deeply, works hard, gives back, and creates meaningful things. I also rely heavily on community. I think that’s another thing rooted in my culture. We are not meant to do life alone.
Tell us about your goals for Project Paper Bag & Wellness Mom Club and what you hope the audience will get from the brands.
For Project Paper Bag, we’ve been around for almost 12 years now, and we’ve created a really seamless process where every third Sunday of the month, anyone can come volunteer and be part of giving back. My hope is that we continue raising awareness and truly move the needle, even if it’s little by little, for unhoused communities. We’ve expanded beyond Los Angeles into places like San Diego, Las Vegas, Miami, and San Francisco, and I hope we continue bringing Project Paper Bag into more major cities facing homelessness and create a culture of compassion and action everywhere we go.
For Wellness Mom Club, my hope is that it continues becoming a safe and inspiring space for mothers to reconnect with themselves. I want moms to leave our events feeling lighter, supported, beautiful, and reminded that they matter too. We also have a much bigger vision for Wellness Mom Club that I can’t fully disclose yet, but ultimately, we want to become a platform that gives mothers the necessary support within the wellness space, especially postpartum. We hope to partner with brands that truly see the vision and want to support and pour into mothers alongside us.
Overall, I hope both brands remind people that community still exists and that wellness should include everyone.
