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Continue readingReport Shows Latinas’ GDP of $1.3 Trillion Outsizes Florida, Illinois, and Pennsylvania’s
The future is Latina and a new report is here to prove it.
Turns out it’s time for the jefas and their hard work to shine. After all, they’re putting their money where their effort is—and the United States economy is all the better for it. According to the inaugural U.S. Latina GDP Report, “Dando Vida a la EconomÃa,” Latinas’ GDP is larger than the economy of several U.S. states.
So, what does this all mean? Well, Latinas aren’t just contributing to the economy. They’re vital to it.
Hustle power turned cash flow at impressive speed
One thing we can all agree on when it comes to Latinas is that hustle is their love language. Whether you’re a mamá migrating to the US to give your children a better life, or a first-generation Latina starting a legacy of generational wealth, they do what it takes to make their dreams happen.
The extensive report dives head first not just into numbers, but reasons why Latinas are killing it in economic growth. Building upon six annual US Latino GDP Reports since 2018, eight state, and a dozen Metro Latino GDP reports, the proof is in the numbers. In partnership with Bank of America, these reports offer an impressive view of the growing contributions of Latinas to the economy and how they’re making it happen.

While the economic premium for Latinos living in the U.S. was already impressive, the analysis of Latinas revealed theirs is even higher than the group at large. In 2021, the U.S. Latina GDP was $1.3 trillion, growing $660 billion since 2010. To put it into context, this economic output is greater than Illinois, Florida, Pennsylvania, Ohio, Georgia, New Jersey, and Washington State. Only California, Texas, and New York rank above it.
Additionally, from 2010 to 2021, Latinas’ economic contributions grew 51.1 percent. During this time, the GDP of Hispanic females grew 1.2 times more than rate of Hispanic males. And if that’s not enough, 2.7 times more than the rate of non-Hispanic GDP.
Making waves in the labor force—even during COVID
Adding to their buying power, Latinas are showing up brighter than ever in the workforce.
From 2000 to 2024, Latinas have added a whopping 7.5 percentage points in two decades to the labor force. According to the report, from 2010 to 2021, the number skyrocketed by 32.9%. In contrast, the number of non-Hispanic females in the workforce only increased by 2.7%.

Naturally, with rapid workforce growth comes income flow. As per the report, while Latino incomes grew significantly from 2010 to 2021, Hispanic females had greater gains. That’s a total gain of 46.0% compared to 18.5% for non-Hispanic males. Another impactful piece of data is how strong Latina GDP stayed during the COVID-19 pandemic.
During the first two years of the pandemic, the salary income and real wage of U.S. Latinas totaled a 9.3 percent increase. Meanwhile, non-Hispanic incomes declined by 1.7 percent.
That’s what we call #muzeworthy.
The impact of education on Latinas’ GDP and paving a brighter future
While there are many aspects to economic growth, the data on the impact of education on the Latina GDP is outstanding. The gains Latinas are making in the bank also correlate with their educational attainment. From 2010 to 2021, the number of Hispanic women with a bachelor’s degree grew to 103.0%. During those eleven years, the educational attainment of Latinas grew 2.7 times higher, compared to non-Hispanic women whose. numbers grew 38.3%.
Looking at these numbers, there’s no doubt Latinas are building a better future for the country and paving the way for greater opportunities. After all, these numbers show that when Latinas set their mind to something—they make it happen.
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Continue readingLatinas are Redefining Dating, Here’s How They’re Breaking Free from Tradition and Defining Their Own Path
The days of adhering to strict family expectations and cultural norms in dating are fading. Today’s Latinas are carving their paths, redefining what finding love and building meaningful relationships means.
To find out what Latinas actually want from their love lives, Bumble, a women-first dating app, conducted research that reveals a significant shift in attitude.

The app, which empowers women to take control of their romantic journeys, found some pretty interesting data. Here’s what they shared.
Latinas are letting go of the timeline when it comes to dating
Among the findings from Bumble, the timeline took a hit. More singles are prioritizing personal goals over conventional timelines. Before, getting into a relationship meant family building and letting go of your career, but things are changing.
Latinas are challenging machismo, family expectations, and traditional relationship timelines. Many are refusing to be bound by pressures to marry or have children at a certain age. In fact, 48% of Latinas surveyed feel empowered to achieve these milestones on their own terms.
For many Latinas, age is just a number
While you’ve probably heard that “age is just a number,” many Latinas seem to think so, too. According to Bumble’s survey, two in five Latinas believe age doesn’t define a successful relationship. Instead, they’re looking for meaningful partnerships with people who are open, vulnerable, and committed to personal growth.
Many Latinas, 54% to be exact, are seeking partners with qualities like emotional maturity and self-improvement. Furthermore, according to Bumble, 31% are less judgmental about dating someone significantly older, while 30% think that dating younger men is becoming more common and accepting.
Attitudes toward dating are evolving
There’s no question Latinas are changing their views on dating. After all, thanks to apps like Bumble, women are taking the lead in initiating conversations and emphasizing choice and control. Members can customize their profiles to highlight their interests and values, making it easier to connect with like-minded individuals and put abuelita’s matchmaking skills to a rest.
Next time your tias may still ask you about the “novio” at the carne asada, tell them you’ve got it covered.
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